Demae Iccho Teams up with BLUE LOCK
Ching Chai Transforms into a "Spice Coach”
Guiding the players to conquer the peak of spiciness

Nissin Foods is dedicated to enriching the public's dining experience,  once again demonstrating its innovative capabilities after launching the recent "Cup Noodle x BLUE LOCK" Original Series. Demae Iccho, Nissin Foods' flagship brand, decides to join forces with BLUE LOCK and invites the ever-changing Ching Chai to appear in the exclusive animated commercial video, where he coaches the BLUE LOCK players in reaching the peak of spiciness.

Ching Chai Transforms into a “Spice Coach - Shin Chai (辛仔)”, fueling the BLUE LOCK players’ quest for their dreams
The constantly evolving and widely beloved instant noodle brand Demae Iccho and the sought-after Japanese soccer anime BLUE LOCK which aim at nurturing world-class strikers who can lead Japan to win the World Cup championship, share a forward-thinking philosophy and join hands to launch an exclusive animated commercial video. Inspired by the BLUE LOCK players' ambition to become the world's best, Ching Chai has transformed into the "Spice Coach - Shin Chai", with a look inspired by Coach Jinpachi Ego. In the commercial, Shin Chai grandly introduces the Demae Iccho Spicy Series to the BLUE LOCK players and the Hong Kong audience, alongside the newly debuted Chilli Volcano Flavour receiving high praise from the protagonist Yoichi Isagi, hinting that it is poised to become a massive hit. Player Seishiro Nagi further encourages everyone to collect points through the Nissin Foodium WeChat Mini Program*, offering electrifying surprises!

Spicy Series Cranks Up the Heat, Exploring Unprecedented Spicy Peaks

Demae Iccho's Spicy Series has been upgraded, not only curating a variety of distinctive and popular spicy flavours, but also redefining traditional boundaries of spice intensity. The full series features five bold flavours, including Korean Spicy Seafood, Peppercorn Chilli Sesame Oil, Thai Green Curry, Mala XO Sauce Seafood and Chilli Volcano. The series packaging prominently showcases the new "Shin Chai" mascot, highlighting the elevated spice levels across the range. Most notably, the debut of the Chilli Volcano flavour aims to take heat-seeking consumers to the absolute peak of the spicy spectrum. The Chilli Volcano broth is fueled by a heavy-handed sprinkle of chili powder, which creates a double dose of spice, yielding an unexpectedly stimulating and intensely flavorful sensation. Please stay tuned for the upcoming "Demae Iccho x BLUE LOCK" Spicy Series Special Edition, which will hit the shelves in mid-September and is sure to delight the BLUE LOCK fans.

Hong Kong National Team Goalkeeper Returns to Support Paris 2024 Olympic and Paralympic Teams
Nissin Foods, as the exclusive food partner of the Sports Federation & Olympic Committee of Hong Kong, China and China Hong Kong Paralympic Committee, supporting the Delegation of Hong Kong, China to the Paris 2024 Olympic and Paralympic Games. This time around, they have once again invited the Captain of the Hong Kong, China Representative Football Team, Yapp Hung Fai, in the exclusive animated commercial video to cheer on all Hong Kong athletes.

 

*Terms and conditions apply. For more details about the promotion, please refer to the announcements in the Nissin Foodium WeChat Mini Program.