Nissin Cup Noodles Teams up with BLUELOCK for Limited Edition Box Set Co-branding Daily Essentials Debut at the ACGHK

Nissin Foods dedicates to creating a new food culture with innovations. Further to the recent success of the "Cup Noodle Original Series", there is a second wave of promotions regarding the latest "Cup Noodle x BLUELOCK Limited Box Set". Meanwhile, Nissin Foods exhibits at the 25^th Animation-Comic-Game Hong Kong (ACGHK 2024) where the “Cup Noodle x BLUELOCK Daily Essentials” will be presented to the market for the first time. It not only allows everyone to enjoy the tasty Cup Noodle but also experiences to be the BLUELOCK characters.

Limited Edition Box Set - Transforming into BLUELOCK Stadium Display

There are 2 versions of the Limited Box Set. Each box contains 6 cups with 3 assorted flavours which includes Seafood, Prawn and Curry. The box also includes 1 random "BLUELOCK" acrylic stand-up figure with 6 characters available, including the protagonists Yoichi Isagi, Seishiro Nagi, Meguru Bachira, Shouei Barou, Hyoma Chigiri and Reo Mikage. The unique design of the Box Set is developed from the scenes of BLUELOCK and can be transformed into a stadium display stand, allowing BLUELOCK lovers to join in the players’ winning journey by putting the character on the field. The box set will be available at major supermarkets, convenience stores and retail outlets across Hong Kong and Macau, starting in early July*.
 

Free gift redemption during the promotion period

During the promotion period, members of “Nissin Foodium” WeChat Mini Program scan the QR code on the bottom of the “Cup Noodle x BLUELOCK” cup lids, can earn corresponding product stamps. By collecting 8 of the designated stamps, members can redeem a limited edition “Cup Noodle x BLUELOCK” quick-dry towel for free**. The gift will be available on a first-come-first-served basis.

"BLUELOCK" characters station at the ACGHK - Launch of the Co-branding Daily Essentials Kit
Nissin Foods will set up a "Cup Noodle X BLUELOCK" booth at the ACGHK from 26-30 July, 2024. Coach Jinpachi Ego will lead the top players, along with another highly anticipated Japanese representative - the “Cup Noodle Original Series”, to participate in the upcoming expo! The booth will have a thematic "BLUELOCK" design, featuring character standees such as leading players Isagi Yoichi and Nagi Seishiro, allowing fans to take photos and experience the anime world. Visitors who share their photos on social media with the designated hashtag can receive a limited edition "Cup Noodle X BLUELOCK" sticker for free. During the event, the “Cup Noodle x BLUELOCK” Daily Essentials Kit including Cup Noodle Original Series products, a co-branding cutlery set, a water bottle, a quick-dry towel and a drawstring backpack will be available for BLUELOCK lovers to purchase.

For those who register as a member of Nissin Foodium membership programme at the ACGHK, they can receive a free “Cup Noodle x BLUELOCK” Limited Edition Paper Bag. Please do not miss out for the limited quantities.

*Designated sales locations
 

Hong Kong: ParknShop, 7-Eleven, AEON, Matsukiyo, Don Don Donki, CUPNOODLES MUSEUM Hong Kong, HKTVmall (online store)

Macau: Sunsco Supermarket, Don Don Donki

**Terms and conditions apply. Redemption Stamp is only applicable to “Cup Noodle x BLUELOCK” Original Series Special Edition. For more details about the promotion, please refer to the announcements in the Nissin Foodium WeChat Mini Program.